Parkend Carnival and Fete is a local festival in the Forest of Dean. The event it steeped in tradition and has been running over 40 years. We were approached by them to bring the carnival into the modern era by providing a fresh brand identity.
As the Forest of Dean has iconic surroundings, the logo is a type-based design which a rough earthy feel. This connection with nature is what the entire collateral is based around. This style is followed through to the advertisements and the website.